Monday, June 30, 2014

Top Social Media Quotes for #SMDay!

How perfect that my first day back in the "#GirlBoss" office after a freelance project just happens to be Social Media Day. I love working in social media & blogging because it is constantly changing. There's always new platforms, new ideas & constant creativity. It's an inspiring and invigorating industry to be in.

In celebration of #SMDay I wanted to share my 10 favorite social media /start-up/marketing quotes. They may be just the inspiration you needed today! 


TOP 10 SOCIAL MEDIA QUOTES

1. "You are what you share"- C.W. Leadbeater
2. "Marketing is no longer about the stuff you make, but the stories you tell" - Seth Godin
3. “Think like a publisher, not a marketer.”  David Meerman Scott
3. "Entrepreneurs are willing to work 80 hours to avoid working 40 hours a week"- Lori Greiner
4. If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban
5. "A brand is no longer what we tell the consumer it is- It is what other consumers tell eachother"- Scott Cook
6. "Social media is about sociology and psychology more than technology" - Brian Polis
7. "Focus on how to be social rather than how to do social" -Jay Baer
8. Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”  Matt Goulart
9. "Innovation distinguishes between a leader and a follower" - Steve Jobs
10. "Fail often in order to succeed sooner"- Tom Kelley, IDEO Design


Have a favorite business or social media quote? Share below!

dream big!

lauren

FIND LPF MEDIA ON:

INTERESTED IN SOCIAL MEDIA CONSULTING + MANAGEMENT SERVICES? CLICK HERE

Friday, May 30, 2014

Stylish Social Tip #6: How to Grow Your Instagram Audience

Instagram is one of my favorite platforms because it's so visual, easy to use & interact with others- even when you're short on time.  It's a great return on your time investment. Since links can't be embedded in instagram post- it's better for brand awareness than driving traffic. Though, I do have some great tips whether you're a brand or a blog for growing your instagram audience. So, get excited!



Instagram tips for brands + bloggers:
1. "Like" pictures that you're tagged in to let people know you're engaged with them
2. Take the extra step to comment on an instagram post- it helps you stand out in a sea of 'likes" 
3. Use hashtags on your posts -check out these most popular hashtags or utilize more specific hashtags on an instagram post to link up with a smaller networking group.
4. For bloggers posting an outfit post, tag brands on the image so people can see where each piece is from- and the brand can see that you're giving them some social media love. 
5. Spread some positive instagram karma- search a hashtag related to your business (i.e. #socialmedia #smallbiz, #blogger,etc.) or use the "discover" tab of instagram to leave comments & follow other accounts.
6. Ask a friend or peer if you can guest instagram for them for a weekend to help expand your audience- and have them instagram from your handle as well.. win-win!

Social Media is not a one way street! You can't build relationships if you don't make an effort to engage on instagram with other users. If you only push out your own content, you won't see the return you're looking for. 

dream big!

lauren

FIND LPF MEDIA ON:

INTERESTED IN SOCIAL MEDIA CONSULTING + MANAGEMENT SERVICES? CLICK HERE

Sunday, April 13, 2014

Stylish Social Tip #5: Contact Info

As I mentioned, I was at Go Blog Social last weekend in Kansas City! I was able to listen to a huge variety of speakers from different fields. One of the biggest takeaways from speaker, Better Homes & Gardens Magazine was something so simple, but true. They said often times one of the hardest things as a brand when they're visiting blogs is finding the blogger's contact info... and it's so true!

Thus, their talk inspired Stylish Social Tip #5 .. make it easy for brands & clients to get in touch with you!

LPF Media: Stylish Social Tip #5- Contact Info!

I know how frustrating it is trying to get in contact with a blogger or brand and by the time you spend five minutes searching their websites' pages, you give up. Sometimes we try to hide it away in an "about me" page, or have it as a mail icon rather than written out. 

So here's my advice: Have your contact info in a clear & easy to find place (in fact.. have your contact info in many clear & easy to find places on your website). You never know what opportunities you might miss out on if you're too hard to get in touch with!

dream big!

lauren

FIND LPF MEDIA ON:

Monday, April 7, 2014

Download LPF Media's Free Guide to Branding!

Over the weekend I had the honor of  attending and speaking at Go Blog Social in Kansas City. I had so much fun hearing the tips and tricks from experts on everything from photography and styling to building a business. It was such an amazing experience and I loved having the chance to share my story, and talk about the work I've done to brand my blog & business.

It was so inspiring to speak to other bloggers in the area & share some of the things that I've learned in my past seven years in the blogging and social media world!

Download LPF Media's Free Guide to Branding

I offered a free downloadable branding guide to attendees & I will extend the same bonus to my blog readers- because I had so much fun putting it together!

Sign up to receive the guide here .
xoxo, lauren

Tuesday, March 25, 2014

Website of the Week: Canva

Listen, as a longtime blogger I know how time consuming & complicated trying to navigate photoshop can be. I am all about the websites that can make design simple & beautiful. If you don't want to hire a graphic designer, but want to create beautiful graphics for your blog or business you need to check out Canva.com!

I read a review of the site from Vicky at Small Business Gal & knew I had to check it out. She also has an awesome video tutorial for navigating the site- though I promise it's pretty user friendly! The website gives you the dimensions & some pretty gorgeous custom made templates to design blog graphics, facebook headers, business cards and more. In addition you can add in text, stickers, labels, and background images. It makes for some pretty fun creative projects.


I personally love the ability to drag & drop your website homepage into all kinds of fun technology like ipads, phones & computers, like I've done above. You can really get creative with this site though- think about designing invitations for events, an opt-in for your facebook page. I love checking out the editor's picks for inspiration.

Even though I'm fairly savvy in photoshop, finding this site was so awesome- because it can be a huge timesaver, and I knew I wanted to pass it on! The best part is it's all free (except if you decide to use one of their stock photos in your creation)!

What websites are you loving for your blog or business right now? You know the kind that just make life a little easier (& prettier?) Be sure to share with us!

dream big!

lauren

FIND LPF MEDIA ON:

Friday, March 21, 2014

Stylish Office Art

If you ask me one of the keys to success is an inspiring workspace. A beautiful gallery wall seems to keep you motivated and focused throughout the day. I am partial to motivational quotes & whimsical illustrations.  This girl can't resist a little bit of gold foil and bold color.

I'm sharing nine of my favorite art prints from super talented independent designers. These prints are sure to make your office a little bit more stylish! I'd style them in a gallery wall format grouping a few together.



I love the idea of also being able to support woman business owners and create an inspiring workspace! I seriously can't pick a favorite!

dream big!

lauren

FIND LPF MEDIA ON:

Tuesday, March 18, 2014

Stylish Social Tip #4 : Fabulous Free Fonts

Stylish #Social Tip: Free Font Resources // LPFMedia.com

One of my absolute favorite resources for making a blog or graphic design project feel extra professional is free fonts. You can seek out a specific font on a mission for a project, or go on a downloading spree to find fonts for any occasion.  For added aesthetic value try pairing two contrasting typography like an italic & serif or bold & thin font.

I've come up with a list of my absolute favorite fonts lately. They're a pretty little mix of bold, script and handwritten styles. I'll also share my favorite resources for free fonts for your projects.

LPF Media's Favorite Free Fonts // lpfmedia.com
Download these fabulous (and free) fonts for yourself below:

Like I said I'm a bit of a typography nerd. It's sort of embarrassing. I can actually identify them (and  usually do) out in public! But, no shame- my font love is your win, because I have some great resources to share. If you're on the hunt for professional or fun new fonts these are a few of my favorite websites:


One of the best ways to make your brand feel consistent across several blog posts, graphic design projects & social media channels is to choose a few fonts to use throughout your branding. This cohesiveness makes things feel connected and beautiful!

dream big!

lauren

FIND LPF MEDIA ON:

Thursday, March 13, 2014

Work With LPF Media!


I'm so excited to officially start offering consulting sessions and full time social media management for small businesses. If you're just getting started in social media and feeling overwhelmed or want to step your game up, I can help you. After running a lifestyle blog, La Petite Fashionista for the past seven years, I've gained an invaluable amount of experience in creating an inspiring and connected social media experience.

 If you've always wanted to work with bloggers in marketing your online store but have no idea how to start that relationship, I can help you. Let me equip you with the tools you need for your brand to partner with bloggers, be seen by thousands & reach happy new customers!

There's no better time to start growing your business online!

Email me to talk more about your business goals & what I can do to help and check out our business page for more info on what types of services we offer.

dream big!

lauren

FIND LPF MEDIA ON:

Tuesday, March 11, 2014

Website of the Week: Google Trends

I bet you're thinking Google.. well obviously I know how to google things- but chances are, you haven't utilized the Google Trends search function! This sub-site of google allows you to see what searches are trending at any given time, as well as compare search terms over any period of time you specify. 

Why would you want to follow the crowd you ask? Identifying what terms people are searching most for will in turn help your search results. Improved SEO rankings = more visibility to your website. I'm going to show you a recent example of how I used the Google Trends search for naming a blog post- you could also utilize this for naming products to help with search results for shoppers.

LPF Media: How to Use Google Trends for Your Blog + Biz


Curious of how to use Google Trends to help with your SEO?  Here's an example of how I recently used Google Trends when trying to figure out what to title a blog post for my fashion blog, La Petite Fashionista

I was writing about a trend for spring- often referred to as the midi skirt, full skirt, & skater skirt. All arecommonly used terms for the same style of skirt, so I turned to google trends to see what most people were searching & as a result have my blog be more likely to turn up in their search results.

The result of this quick query (say that 5x fast!) helped me in naming my blog post: "Try This Trend: Skater Skirts"! Think about all of the possibilities for naming products in a shop, or maximizing your search engine optimization. 

Play around with Google Trends a little more and you'll see you can gain additional information like regional interest in that search team & related searches. This simple step can help you amp up your blog post + copywriting game!

dream big!

lauren

FIND LPF MEDIA ON:

Friday, March 7, 2014

Your Dreams are Valid


After hearing Lupita's moving speech at the Oscars the other weekend, her words really stuck with me. I think it's something important to remember. Your dreams are valid. That thing you always wished you could do? Do it- and don't let anything stand in your way!

I couldn't be happier to be chasing my dreams. Though, it's much more than a dream if you believe in yourself that you can make it happen. Save this graphic as your phone background, print it out for your desk- and whatever you do- don't forget these words!

Happy Friday!

dream big!

lauren

FIND LPF MEDIA ON:

Monday, March 3, 2014

LPF Media Stylish Social Tip #3: Build Your Network by Being Genuine!

Stylish Social Tip #3: Build Your Network by Being Genuine!


It doesn't take long in the blogging game to see that there is no magical formula to gaining an audience. Unless you are one of the lucky few that becomes an overnight sensation- the key is building relationships through your social sites. One of the best way to do this is through joining blogging networks. Whether the networks are niche based, region specific, or business building it's one of the easiest way to find & receive new reads. 

I think one of the key things to think about when interacting with other bloggers, whether you're a business or fellow blogger is authenticity. You can choose to send them a tweet or comment on a blog or facebook post, but it is very clear if a response is canned or genuine. So, take the time to be real and it will return itself in dividends! Choose a community in which members help to promote and support eachother. Last year, along with a few other lovely ladies, I started the Midwest Bloggers group & I am amazed at how cross-promotional and encouraging members are to eachother.

A few of my favorite networks for discovering & reaching out to new blogs are:

Regional Networks:

Interest Based Networks:

Business Networks:

Start by signing up on the sites that align most with your blog or business and then begin to build a list of contacts by creating meaningful connections with your network. Do what you can to help promote others & they will do the same for you. Above all, be genuine!

dream big!

lauren

FIND LPF MEDIA ON:

Wednesday, February 19, 2014

LPF Media Speaking at Go Blog Social!

I have incredibly exciting news! I'm going to be speaking about Personal Branding Yourself Online at the Go Blog Social event in Kansas City, MO on April 5th. This is going to be a fabulous way to kick off my solopreneur career and can't wait to meet fellow Midwest Bloggers & get inspired by hearing so many amazing speakers!

 photo laurenfelixgoblogsocial_zpsfe43a058.jpg


Go Blog Social is a two day event, born by bloggers for bloggers! I'm honored to be a speaker among an inspiring panel like Nicole at Cedar and Rush, Erin of House of Earnest,  Jessica of How Sweet It Is, and key note speaker, Better Homes and Gardens! The panel will be speaking about topics ranging from blog photography to how to partner with magazines to self-publishing.

I will be sharing my expertise on branding yourself online- a topic near and dear to me after launching LPF Media and growing my blog over the past seven years! Attending events like this are an amazing way to network & grow your knowledge. I highly recommend attending if you have the opportunity to!

If you're interested in attending the event- feel free to shoot me any questions! I'd be forever grateful if you purchased a ticket through my affiliate link for the event to show your LPF support! I would love to meet fellow bloggers and LPF  Media readers at the event

 I'd absolutely LOVE if you could email, comment, or tweet me with any questions you might have on the topic so I can include them in my presentation!

xoxo, lauren

Tuesday, February 18, 2014

Stand Out Social Media at #NYFW

As a longtime fashion blogger, New York Fashion Week is an event that twice a year dominates my free time! I spend hours pouring over the runway photography to see what upcoming trends will be happening in the fashion world. Now, with the world of social media the coverage of shows is nearly instantaneous. 

The brands that truly stood out during NYFW not only tweeted & posted recap pictures on their social media feeds, but instead took unique approaches that cause disruption and excitement in the "noisy" online world. With so many brands competing for attention, this is something we'll continue to see more and more.

I've highlighted a few of my favorite examples of brands who are taking their social media presence to the next level during #NYFW!

WHO DID IT BEST: NYFW

The launch of blogger, Leandra Medine of "Man Repeller"'s book at Barney's had an interactive printable instagram booth by using strategic hashtags for the events.



Rebecca Minkoff who is constantly at the forefront of social media trends offered fans a sneak behind the scenes of the chaos & creativity of fashion week with videos edited using mobile apps, Keek & Cameo!


Marc Jacobs made waves at NYFW with his announcement of the "tweet shop". Customers could actually share photos of the products on their social media channels using the hashtag #MJDAISYCHAIN and receive a sample size of Marc Jacobs' "Daisy" perfume. It was a truly innovative way to receive exposure and caused a lot of buzz in the fashion industry.


One of the unqiue approaches Tommy Hilfiger took to NYFW was democratizing runway fashion by selecting a group of instagrammers (with audiences ranging from 500 to a few thousand). By choosing "everyday" instagrammers to document his show instead of the insta-"famous" with millions of followers, he brought a unique & creative point of view to fashion week coverage.

To be truly relevant in social media, brands will be forced to continue to innovate their brand in creative ways. I can't wait to see what they come up with next!

dream big!

lauren

FIND LPF MEDIA ON:

Wednesday, February 12, 2014

What Does Your Audience Find Pin-Worthy?

LPF Media: Stylish Social Tip #2 // What Does Your Audience Find Pin-worthy?

Pinterest has proven itself as one of the biggest traffic drivers to blogs, websites & product pages and continues to grow to be a larger percent of referrals each season. It's crazy how much you can learn by looking at what content your audience is organically finding and pinning from your site.

Whether your a blog or small business you absolutely must add a "pin it" button to your site. This makes it easy for people to share your content. Pinterest has a simple tutorial and html code to embed.

The quickest way to check out what people are pinning from your website is the "source" page.
Type "pinterest.com/source/yourwebsite.com" for example for my blog, the source page is "pinterest.com/source/lapetitefashionista.blogspot.com"


By looking at the source page, you can see what type of content people want to share. It will be different for every website, but a good indication of what is generating interest and buzz. Maybe it's DIY Posts? Maybe it's How To Outfit Guides? Maybe it's free printables?  Utilizing this page can help give you ideas for future posts. Or if you're an online store- which products are getting the most love from fan of the brand.

Want to dig in even deeper? I highly recommend signing up for a free pinterest business page to get an even better understanding of your pinterest analytics! 

If you're interested in maximing your learnings from pinterest, connect with me!

dream big!

lauren

FIND LPF MEDIA ON:

Thursday, February 6, 2014

Website of the Week: Statigram

I am always on the hunt for the latest app to make my life a little bit easier, especially if it's with analytics of your website. One of my absolute favorite resources for analyzing instagram is Statigram. By signing up for a free account you can get summaries & statistics to help you analyze your traffic and engagement on instagram and in turn maximize your impact on social media.

Below you can see the dashboard for my @lapetitefashionista instagram account.

Website of the Week: Statigram

Besides this high level view, you can dig into analytics in their "statistics" section that can help you optimize your instagram posts including:

-the optimal times of day to post on instagram for highest engagement
-what hashtags you use that receive the most interaction
-what types of posts have received the most likes or comments
-tracking the number of followers / likes / comments you get by month
- what filters you uses most / get the best response
- who your highest engagers are on your account

Sure, scheduling your instagram posts may seem like overkill, but making slight adjustments based on what your analytics tell you can make a big difference in the impact your social media interactions have!

Do you have any social media questions or want me to work with you on your content? 
Shoot me a note at LPFMediaCo@gmail.com!

dream big!

lauren

FIND LPF MEDIA ON:

Monday, February 3, 2014

#SuperBowl Social Media: Who did it best?

Did everyone watch the Super Bowl last night? I was livetweeting my takes on commercials from our @lpfmedia twitter account! There were a few standout commercials, but overall most failed to leave much of an impression on viewers (I was partial to Goldieblox!)

 A huge (& highly engaged with) event like the Super Bowl is a great opportunity for brands to join the conversation. I think the challenge can often be relating your content back to the event. For example, what does nail polish have to do with football- with a little creativity- you can definitely connect the dots for your customer or reader!

I've highlighted a few of my favorite facebook posts from lifestyle brands on Super Bowl sunday who took the opportunity to connect their content to the event and give it their own spin.


  1. Covergirl's "fanicures" for each team
  2.  Marshalls'  gameday outfit featuring their clothing.
  3. VS Pink's rhinestone studded football + call to action asking to share who you're rooting for
  4. Bloomingdale's designer Super Bowl helmet collaboration with the CFDA
  5. Nordstrom's  stylish take on kickoff showcasing a pair of their heels
  6. Moon and Lola showcasing a line from the song of halftime performer Bruno Mars. I love that it didn't even have to be football related to connect to their audience!
The one thing I'll call out- social media expert Gary Vaynerchuk is a stickler for this- is that very few brands had their logo in their social media images (making it hard for others to know who the content came from when it's shared!). Just some food for thought as you continue your social media ventures! :)

As a blogger, the Super Bowl is the perfect time to showcase a favorite tailgating recipe (even if it's from the archives), how to style a gameday outfit, or designing a fun printable. There is a big opportunity with pinterest around holidays and events to share your content!

Did you see another lifestyle brand or blogger who did a great job with their Social Media engagement during the Super Bowl? Be sure to share the link below!

dream big!

lauren


FIND LPF MEDIA ON:

Thursday, January 30, 2014

Stylish Social Tip #1: Engaging With #Hashtags

LPF Media // Stylish Social Tip #1: Engaging with #Hashtags

One of the questions I get most often is "What's the deal with hashtags?" & we've all seen Justin Timberlake + Jimmy Fallon poking fun at our favorite social media tool. Hashtags in the literal sense, present a way to tag a post with a certain topic on various social media channels. My favorite way to use them is to crowdsource content & engage with readers or customers in the process. The biggest hint in selecting a hashtag is finding something unique that won't get lost in the shuffle! 

I'm going to share a couple examples of some great use of hashtags:

One example, is having people use a strategic hashtag that presents a theme for the season & have customers tag their pictures with the hashtag.  Feature your favorites on your website or other platforms. In my opinion Kate Spade is the best in class. This season they're using a #travelcolorfully hashtag to have readers tag their colorful travel images and then curating their favorites. This demonstrates that it doesn't have to specifically be user images of product, but it still engages your audience and encourages them to participate.

Kate Spade's Strategic Use of #Hashtags

Another great example, is using an RSS feed to display a strategic hashtag feed from instagram on your blog or website. The Young Female Entrepreneurs group I'm involved in does an excellent job of this by having their members tag the entrepreneurial projects they're working on using #YFEChat as a hashtag. This is a great way to get readers or members involved without the site owner having  to take the time to select specific instagrams images to feature.  Statigram offers an easy to use widget to implement this on your website.

Young Female Entrepreneurs' Strategic Use of #Hashtags in an RSS feed

Another great way is to incorporate hashtags into your event- one of my favorite ways to use hashtags. I'll share more on that later as well as some stylish ways to display or incorporate your event #hashtag.

Need some #hashtag help or have more social questions you'd like answered? Shoot me a note or work with me on your projects! I'll be practicing what I preach and tagging my series of social media + blogging advice graphics with the hashtag #stylishsocial tips! So be sure to find them all!

dream big!

lauren 

FIND LPF MEDIA ON:

Sunday, January 26, 2014

How to Create A Branding Guide

One of the first things I did before launching my new homepage at lapetitefashionista.com was create a branding guide. I wanted to create a homepage + blog posts that had more consistent look and feel. This is essential in making a blog or business feel like a brand. You can achieve this through using consistent fonts, colors, and creating an inspiration board of the style and feelings you want your brand to evoke.

This is the branding guide I created for La Petite Fashionista + LPF Media. I'll take you through the steps I took in creating my branding guide below!

How to Create a Branding Guide

1. CHOOSE 3 BRAND WORDS:
Try to choose 3 words that you'd use to describe your brand- these will become your brand words. Try to remember these brand words in every piece of content you post so they become themes for you.

2. FIND INSPIRATION
Next, take to everyone's favorite inspiration site, Pinterest! Using a secret board, start searching for and pinning images to your board that have a look & feel that represent your brand. 
  • For La Petite Fashionista - that's represented by french flavor, bows, stylish social media, cowboy boots, fresh flowers & coffee shops!)

3. DESIGN YOUR INSPIRATION BOARD:
Select 9 of your favorite images to create a collage using Picmonkey or another photo editing site

4. CHOOSE YOUR BRAND COLORS:
Is there a common thread in the colors used in your brand's inspiration board? Select 4-6 colors that will represent your brand + be used on your site's headers / logo / business cards, etc. 
  • It was obvious after creating my inspiration board that I was drawn to dusty pastels and corals,  taupes & bright pops of turquoise and hot pink! 

5. SELECT FONTS:
Choose 3-4 fonts to use in your branding for logo, website headers, and blog body text. You will want to choose at least one bold font, one italicized font, and one plain text font

It's amazing how your content begins to feel cohesive when you try to abide by your branding guide. Suddenly clients or blog readers begin to recognize your signature fonts, colors, & style. When your content is connected, you instantly look and feel more polished and professional- even if your site is new.

Need help getting started or creating your branding guide? Contact me for my freelance branding & social media services and we can make something that feels perfectly "you"!

Have you created a branding guide for your business or site? Be sure to share!


dream big!

lauren 

FIND LPF MEDIA ON:

Saturday, January 18, 2014

Welcome to LPF Media!

Welcome to the LPF Media blog! I have been so excited to launch this page and a brand new site. As a blogger at La Petite Fashionista for the last 7 years, I've been lucky enough to experience the growth & opportunities of social media first hand. After receiving dozens of questions a week about starting a blog, building an audience, and creating a stylish social media presence I decided it was about time I did something about it!

I'm here to answer your questions, help you grow your business & blog, and over everything- create social media with style! 

LPF Media: Good Things Come to Those Who Hustle // #socialmedia #blog #hustle #entrepreneur

I thought this quote couldn't be more perfect for our first post! I have so much more coming up that I'm excited to share. In the meantime, feel free to send me a note with any of your social media or blogging questions, graphic design queries or just to say hello!

dream big!

lauren 

FIND LPF MEDIA ON: