Thursday, January 30, 2014

Stylish Social Tip #1: Engaging With #Hashtags

LPF Media // Stylish Social Tip #1: Engaging with #Hashtags

One of the questions I get most often is "What's the deal with hashtags?" & we've all seen Justin Timberlake + Jimmy Fallon poking fun at our favorite social media tool. Hashtags in the literal sense, present a way to tag a post with a certain topic on various social media channels. My favorite way to use them is to crowdsource content & engage with readers or customers in the process. The biggest hint in selecting a hashtag is finding something unique that won't get lost in the shuffle! 

I'm going to share a couple examples of some great use of hashtags:

One example, is having people use a strategic hashtag that presents a theme for the season & have customers tag their pictures with the hashtag.  Feature your favorites on your website or other platforms. In my opinion Kate Spade is the best in class. This season they're using a #travelcolorfully hashtag to have readers tag their colorful travel images and then curating their favorites. This demonstrates that it doesn't have to specifically be user images of product, but it still engages your audience and encourages them to participate.

Kate Spade's Strategic Use of #Hashtags

Another great example, is using an RSS feed to display a strategic hashtag feed from instagram on your blog or website. The Young Female Entrepreneurs group I'm involved in does an excellent job of this by having their members tag the entrepreneurial projects they're working on using #YFEChat as a hashtag. This is a great way to get readers or members involved without the site owner having  to take the time to select specific instagrams images to feature.  Statigram offers an easy to use widget to implement this on your website.

Young Female Entrepreneurs' Strategic Use of #Hashtags in an RSS feed

Another great way is to incorporate hashtags into your event- one of my favorite ways to use hashtags. I'll share more on that later as well as some stylish ways to display or incorporate your event #hashtag.

Need some #hashtag help or have more social questions you'd like answered? Shoot me a note or work with me on your projects! I'll be practicing what I preach and tagging my series of social media + blogging advice graphics with the hashtag #stylishsocial tips! So be sure to find them all!

dream big!

lauren 

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Sunday, January 26, 2014

How to Create A Branding Guide

One of the first things I did before launching my new homepage at lapetitefashionista.com was create a branding guide. I wanted to create a homepage + blog posts that had more consistent look and feel. This is essential in making a blog or business feel like a brand. You can achieve this through using consistent fonts, colors, and creating an inspiration board of the style and feelings you want your brand to evoke.

This is the branding guide I created for La Petite Fashionista + LPF Media. I'll take you through the steps I took in creating my branding guide below!

How to Create a Branding Guide

1. CHOOSE 3 BRAND WORDS:
Try to choose 3 words that you'd use to describe your brand- these will become your brand words. Try to remember these brand words in every piece of content you post so they become themes for you.

2. FIND INSPIRATION
Next, take to everyone's favorite inspiration site, Pinterest! Using a secret board, start searching for and pinning images to your board that have a look & feel that represent your brand. 
  • For La Petite Fashionista - that's represented by french flavor, bows, stylish social media, cowboy boots, fresh flowers & coffee shops!)

3. DESIGN YOUR INSPIRATION BOARD:
Select 9 of your favorite images to create a collage using Picmonkey or another photo editing site

4. CHOOSE YOUR BRAND COLORS:
Is there a common thread in the colors used in your brand's inspiration board? Select 4-6 colors that will represent your brand + be used on your site's headers / logo / business cards, etc. 
  • It was obvious after creating my inspiration board that I was drawn to dusty pastels and corals,  taupes & bright pops of turquoise and hot pink! 

5. SELECT FONTS:
Choose 3-4 fonts to use in your branding for logo, website headers, and blog body text. You will want to choose at least one bold font, one italicized font, and one plain text font

It's amazing how your content begins to feel cohesive when you try to abide by your branding guide. Suddenly clients or blog readers begin to recognize your signature fonts, colors, & style. When your content is connected, you instantly look and feel more polished and professional- even if your site is new.

Need help getting started or creating your branding guide? Contact me for my freelance branding & social media services and we can make something that feels perfectly "you"!

Have you created a branding guide for your business or site? Be sure to share!


dream big!

lauren 

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Saturday, January 18, 2014

Welcome to LPF Media!

Welcome to the LPF Media blog! I have been so excited to launch this page and a brand new site. As a blogger at La Petite Fashionista for the last 7 years, I've been lucky enough to experience the growth & opportunities of social media first hand. After receiving dozens of questions a week about starting a blog, building an audience, and creating a stylish social media presence I decided it was about time I did something about it!

I'm here to answer your questions, help you grow your business & blog, and over everything- create social media with style! 

LPF Media: Good Things Come to Those Who Hustle // #socialmedia #blog #hustle #entrepreneur

I thought this quote couldn't be more perfect for our first post! I have so much more coming up that I'm excited to share. In the meantime, feel free to send me a note with any of your social media or blogging questions, graphic design queries or just to say hello!

dream big!

lauren 

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