Thursday, January 30, 2014

Stylish Social Tip #1: Engaging With #Hashtags

LPF Media // Stylish Social Tip #1: Engaging with #Hashtags

One of the questions I get most often is "What's the deal with hashtags?" & we've all seen Justin Timberlake + Jimmy Fallon poking fun at our favorite social media tool. Hashtags in the literal sense, present a way to tag a post with a certain topic on various social media channels. My favorite way to use them is to crowdsource content & engage with readers or customers in the process. The biggest hint in selecting a hashtag is finding something unique that won't get lost in the shuffle! 

I'm going to share a couple examples of some great use of hashtags:

One example, is having people use a strategic hashtag that presents a theme for the season & have customers tag their pictures with the hashtag.  Feature your favorites on your website or other platforms. In my opinion Kate Spade is the best in class. This season they're using a #travelcolorfully hashtag to have readers tag their colorful travel images and then curating their favorites. This demonstrates that it doesn't have to specifically be user images of product, but it still engages your audience and encourages them to participate.

Kate Spade's Strategic Use of #Hashtags

Another great example, is using an RSS feed to display a strategic hashtag feed from instagram on your blog or website. The Young Female Entrepreneurs group I'm involved in does an excellent job of this by having their members tag the entrepreneurial projects they're working on using #YFEChat as a hashtag. This is a great way to get readers or members involved without the site owner having  to take the time to select specific instagrams images to feature.  Statigram offers an easy to use widget to implement this on your website.

Young Female Entrepreneurs' Strategic Use of #Hashtags in an RSS feed

Another great way is to incorporate hashtags into your event- one of my favorite ways to use hashtags. I'll share more on that later as well as some stylish ways to display or incorporate your event #hashtag.

Need some #hashtag help or have more social questions you'd like answered? Shoot me a note or work with me on your projects! I'll be practicing what I preach and tagging my series of social media + blogging advice graphics with the hashtag #stylishsocial tips! So be sure to find them all!

dream big!

lauren 

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